Zeta Recognised as a Strong Performer in Forrester’s First-Ever B2C CDP Wave

We’re proud to report that Zeta has been named a Strong Performer in the first-ever Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report. One of only 12 providers selected, this recognition is a true testament for us to the role that Zeta’s CDP plays in transforming marketing strategies.

As part of our intelligence-powered Zeta Marketing Platform, the Zeta CDP helps modern CMOs navigate the increasing pressure they face today by helping them centralize and manage their data, assemble unified customer profiles, orchestrate coordinated customer interactions, and deliver data to analytics and engagement tools.

By delivering sharper identity resolution, actionable insights, post-cookie audience reach, transparent governance, and personalization, the Zeta CDP improves marketing efficacy, lowers total cost of ownership and increases ROI in this new era of intelligence-powered solutions.

An Integrated Best-of-Breed Platform for Success

We believe Zeta’s recognition as a Strong Performer highlights the strength of our integrated platform. With Zeta’s CDP marketers can have it all, from data management through omnichannel activation and measurement—delivering better marketing outcomes at a lower total cost of ownership.

Zeta’s CDP is part of the larger Zeta Marketing Platform, which was also recently recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. This dual recognition underscores for us the power of our integrated platform to reduce costs while delivering top-tier performance. We believe Zeta’s ability to seamlessly unify identity, data management, and execution within a single platform sets it apart from others in the CDP Wave. In their report, Forrester states “Reference customers appreciate Zeta’s overall breadth of functionality from data to execution and the solution’s pricing model.”

Transform Data into Action

Zeta’s CDP has the unique flexibility to wrap around and augment the brand’s tech stack, providing speed to intelligence, deeper analytics, and activation to deliver greater return on investment. With Zeta’s modern, schema less architecture, marketers can seamlessly ingest and reconcile data from anywhere in their technology stack, enabling a unified view of customer behaviour. Data can then be enriched with Zeta’s proprietary Data Cloud, which creates a persistent, real-time understanding of customers and prospects so brands can better target and segment audiences for more effective campaigns.

By combining real-time behaviors, transactional history, and predictive analytics, the Zeta CDP helps brands anticipate customer needs, so they know what their customers are likely to buy next and when they’ll be ready to make the purchase. Forrester specifically noted in its report, “Zeta Global’s CDP includes some of the strongest data enrichment for data hygiene, data enhancement, and identity resolution capabilities in the evaluation.”

Zeta received the highest possible scores in six criteria including Data Enrichment, Customer Audience Targeting and Segmentation, Anonymous Audience Targeting and Segmentation, and Journey Orchestration, which we believe further solidifies the platform’s reputation for delivering deep insights, precise customer management capabilities, and integrated execution. Forrester observed in its report, “It also offers strong customer targeting and journey orchestration features with native support for paid and owned media execution, including the innovative Audience Explorer AI functionality, and deep professional and agency services.”

Strategic Support for Marketing Success

Zeta’s services team play a crucial role in helping brands turn data into action. Every Zeta client has access to a dedicated account manager and can choose from a variety of flexible engagement models. We also provide strategic professional services including data management, strategy, analytics, creative, and campaign management to achieve our clients’ goals. Forrester gave Zeta the highest possible score in the Professional Services criterion. 

Looking Ahead: AI-Driven Innovation

Zeta’s commitment to AI-driven innovation has been a core part of our strategy for years. With tools like the Zeta Opportunity Engine (ZOE) marketing copilot and AI agents, we’re continuing to push the boundaries of what marketers can achieve. As Zeta looks toward the future, our intelligence-powered platform will help brands stay ahead of changing market conditions and deliver measurable ROI.

We’re proud to be recognized as a Strong Performer in Forrester’s inaugural B2C CDP Wave, and we remain committed to helping brands transform their marketing with the Zeta CDP.