Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta Global has been recognised in several multichannel analyst evaluations, including:

• A Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024
• A Challenger in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs¹
• A Major Vendor in Quadrant’s SPARK Matrix: Multichannel Marketing Hubs Q3 2024

We believe that these recognitions are a testament to the pivotal role that Zeta plays in enabling cross-channel execution that transforms marketing strategies. In our view, legacy platforms struggle to keep pace, and the Zeta Marketing Platform delivers data-powered AI, predictive intelligence, and connected cross-channel experiences—elevating marketing’s role as a growth driver and redefining marketing success in terms of customer lifetime value and profitability.

Zeta named a Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024

In this evaluation, Zeta received the highest possible scores in several criteria, including Email, Social Media and Advertising, Customer Strategy Optimisation, Pricing Flexibility and Transparency, and Supporting Services and Offerings.

The Forrester report stated, “Zeta Global out-markets other CCMH vendors with its own consumer data for 240 million individuals and over 100 million households. It also goes to market with a proprietary identity graph and services to help brands match and enrich customer data.” We believe this deep data and identity foundation gives marketers a significant edge when personalising their campaigns and connecting with audiences.

Zeta received the highest score possibles in the Email and Social Media and Advertising criteria, which we believe is a testament to our strong performance when delivering high-impact, individualised marketing campaigns across channels. The Forrester report also stated that “All references echoed one who described Zeta Global as a tremendous partner—like an extension of our team.”

This recognition follows closely on the heels of our recent placements as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024 and a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. We believe these cumulative recognitions across the critical areas of email, data management, and cross-channel execution underscore the best-of-breed, integrated nature of our platform that helps marketers unlock outsized value.

Zeta named a Major Vendor in Quadrant’s SPARK Matrix: Multichannel Marketing Hubs Q3 2024

In this report, Quadrant emphasised Zeta’s strength in technology and customer impact. According to the evaluation, “From a technology excellence perspective, Zeta Global’s MMH platform serves as an innovative customer-centric marketing platform, prioritising the strategic planning, orchestration, and optimisation of marketing initiatives.” This recognition highlights how Zeta helps brands strategically plan and execute marketing efforts across multiple channels.

One key differentiator that sets Zeta apart is the depth of its data and identity capabilities. As Quadrant noted, “Zeta’s level of data integration and identity management distinguishes ZMP from competitors that may rely on less comprehensive data sources.”

Zeta’s in-house customer success support also earned recognition. Quadrant noted, “ZMP’s outcome-based pricing and embedded customer success teams offer a level of service and support that distinguishes it from competitors that may rely on external partners for these critical functions.”

Looking Ahead

We believe that these recognitions underscore Zeta’s commitment to omnichannel marketing, and we’re proud of the transformational nature of Zeta’s platform and approach. Looking ahead, Zeta remains dedicated to helping marketers succeed by providing innovative solutions that address their real challenges.

Our commitment to pushing the boundaries of what’s possible keeps us looking toward the future with a clear mission: empowering marketers to reach their goals and set new standards for excellence.

Learn all about the Zeta Marketing Platform and its capabilities in multichannel marketing, data and identity management, and more. Or request a demo with one of our technology experts today.

¹Gartner, Magic Quadrant for Multichannel Marketing Hubs, By Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October 2024.

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