13 Reasons Why – Our Continued Commitment to Email Excellence

By Ross Halliday, VP Sales CRM, Zeta Global. We finished on a high in 2024 with Zeta Global once again being recognised as a Leader in the highly respected 2024 Forrester Wave ™, earning the top score in 13 categories — a significant leap from our 2022 performance, where we led in 8 categories. This advancement underscores our continuous commitment to innovation, client success, and delivering world-class solutions that drive growth.

Below, we dive into each of the 13 criteria in which we excelled. You’ll learn how we approach, platform capabilities, and customer-focused philosophy create real, measurable value for our clients and partners.

1. Platform Vision & Roadmap

What was Recognised: Our forward-looking roadmap, continuous innovation cycle, and commitment to evolving alongside changing customer demands.

Why It Matters

• Our customers benefit from consistent feature enhancements and timely product upgrades.
• We future-proof marketing strategies with an eye on AI, automation, and privacy compliance.

By continually refining and adding capabilities—such as next-gen customer insights and machine-learning optimisations—we empower brands to stay ahead in the rapidly changing marketing landscape.

2. Artificial Intelligence & Machine Learning

What was Recognised: Zeta’s AI-powered engine that powers predictive analytics, next-best-action recommendations, and automated optimisation.

Why It Matters

• Delivers high-impact personalisation at scale without manual intervention.
• Increases campaign efficiency and marketing ROI.

Our AI-driven approach reduces guesswork and refines strategies dynamically, enabling marketers to prioritise high-value opportunities and audiences.

3. Customer Intelligence & Analytics

What was Recognised: Zeta’s advanced analytics and real-time intelligence that help marketers understand customer behaviour and predict future actions.

Why It Matters

• Identifies high-value segments, customer journeys, and areas of churn risk.
• Drives personalisation strategies with predictive insights.

By infusing AI-driven customer intelligence across campaigns, Zeta powers more relevant and resonant experiences while optimising spend in real time.

4. Journey Orchestration

What was Recognised: Zeta’s robust orchestration capabilities that simplify complex, multi-channel customer journeys.

Why It Matters

• Ensures consistent brand messaging and timing across channels like email, mobile, social, web, and more.
• Maximises relevance at each stage of the customer journey, boosting engagement.

Our break-through orchestration engine helps clients visualise, design, and deploy rich customer experiences—from initial brand awareness to post-purchase retention.

5. Personalisation & Real-Time Interaction Management

What was Recognised: Zeta’s in-the-moment personalisation that tailor’s content, product recommendations, and offers at scale.

Why It Matters

• Encourages deeper customer loyalty and higher conversion rates.
• Dynamically adjusts to real-time behavioural signals and triggers.

Our vastly advanced machine learning algorithms inform product recommendations, content variations, and special offers—driving up to double-digit lifts in engagement.

6. Channel Support & Execution

What was Recognised: Zeta’s coverage and performance across a broad spectrum of channels, including email, SMS, social, programmatic display, and more.

Why It Matters

• Meets customers wherever they are, on any preferred channel.
• Creates a cohesive omnichannel experience that drives brand consistency.

Our platform unifies channel execution, ensuring that all marketing messages work in harmony and adapt fluidly across devices, channels, and stages of the funnel.

7. Creative & Content Management

What was Recognised: Zeta’s streamlined content creation, approval processes, and optimisation tools for marketers and creative teams.

Why It Matters

• Reduces time-to-market for campaigns and creative assets.
• Scales personalised content efficiently, lowering production overhead.

By integrating creative management into the campaign workflow, teams can focus on strategy and storytelling, rather than worrying about operational bottlenecks.

8. Reporting & Dashboards

What Forrester Recognised: Zeta’s intuitive dashboards, advanced reporting features, and actionable insights for data-driven teams.

Why It Matters

• Provides a clear, real-time view of marketing performance and KPIs.
• Empowers faster decision-making and agile optimisation.

With customisable, user-friendly dashboards, stakeholders gain instant access to insights, ensuring campaigns are continually fine-tuned for peak performance.

9. Data Management & Integration

What was Recognised: Zeta’s ability to unify, harmonise, and activate data from disparate sources quickly and securely.

Why It Matters

• We deliver a holistic view of individual customers and segments.
• We always strive to improve marketing ROI by powering real-time, data-driven decisions.

Our platform seamlessly connects first, second and third-party data in a secure environment, enabling precise targeting and personalised experiences at scale.

10. Services & Customer Support

What was Recognised: Zeta’s expert consulting, robust training, and dedicated customer success resources that help clients achieve value faster.

Why It Matters

• Increases adoption, accelerates time-to-value, and improves campaign outcomes.
• Builds trust through proactive support and industry-best advice.

From onboarding to best-practice sharing, we partner with clients to ensure they leverage every aspect of our platform for maximum business impact.

11. Security & Compliance

What was Recognised: Zeta’s rigorous security infrastructure and privacy-first approach that meets—or exceeds—global regulations.

Why It Matters

• Protects consumer data while respecting privacy preferences.
• Minimises risk and fosters trust between brands and their audiences.

By staying compliant with emerging privacy laws and employing best-in-class security measures, we ensure clients can focus on innovation without sacrificing consumer trust.

12. Scalability & Performance

What was Recognised: Zeta’s proven ability to handle large-scale data processing and campaign execution without compromising speed or stability.

Why It Matters

• Supports fast-growing enterprises and high-volume marketing programs.
• Maintains reliability and consistent deliverability, even during peak times.

Zeta’s cloud-native architecture ensures marketers can scale campaigns to millions—even billions—of data points and customer interactions, all with minimal latency.

13. Market Approach & Partnerships

What was Recognised: Zeta’s extensive partner ecosystem, joint go-to-market initiatives, and strong alignment with top technology providers.

Why It Matters

• Extends platform capabilities through complementary solutions and integrations.
• Expands potential use cases, from niche verticals to broad-based enterprise deployments.

Our robust partner network, combined with a consultative approach to implementation, gives brands the flexibility to build an ecosystem tailored to their specific needs—driving better outcomes and unlocking new revenue streams.

A Dramatic Leap Forward

We’re extremely proud of moving from 8 top-scoring categories in the 2022 Forrester Wave to 13 in 2024 and it is more than a simple tally—it’s a testament to our unwavering pursuit of excellence. By continually refining our platform and listening to client needs, we deliver best-in-class solutions across a growing range of essential marketing capabilities.

• Our holistic approach balances powerful technology with top-tier service and support.
• Our investment in AI-driven innovation means our clients stay ahead of market trends.
• As your trusted partner, we will help you orchestrate growth while respecting data privacy and security.