Insights

Zeta Recognized as a Strong Performer in Forrester’s First-Ever B2C CDP Wave We’re proud to report that Zeta has been named a Strong Performer in the first-ever Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report. One of only 12 providers selected, this recognition is a true testament…

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and corresponding open rates, click rates, click-to-open rates, and unsubscribe rates. This data includes all email volume monitored by Zeta Global and is further categorized into four sectors: Retail, Travel, Hospitality & Entertainment (TH+E), Financial Services & Insurance (FSI), and Media. The analysis includes insights from over 100 US marketers.

About this video Email marketing has never been more challenging. With soaring customer expectations and an overcrowded inbox, delivering impactful campaigns demands precision and innovation. Join us to uncover strategies for overcoming common execution hurdles and leveraging advanced technologies to maximise your campaign’s…

By Heather Anding, VP Strategic Consulting. In the competitive landscape of financial services, customer experience is everything. Companies spend significant resources attracting potential customers, yet many of these efforts are thwarted by those moments when a customer starts an interaction but fails…

. From AI-powered marketing experiences to intelligence-driven insights and audiences, there is a lot to love about the Zeta Marketing Platform. Step inside our platform with this series of videos highlighting key capabilities and benefits. Video Gallery Overview of the Zeta Marketing Platform Watch Now! Identify and Engage Top Customers & Prospects Watch Now! Orchestrate…