Research Study

CMO Intentions 2024: Fueling Martech Innovation Through AI

Today’s CMOs are today’s Chief Growth Officers. It falls on them to figure out how AI can boost productivity and performance. They’re tasked with pursuing more predictive outcomes from creative investments. They need to deliver higher levels of automation, productivity and efficiency in internal and agency teams. All laddering back up to enhanced output and inspiration from lower headcount.

CMO Council, in partnership with Zeta, surveyed 200+ chief marketing executives across North America and Europe to get to the bottom of:


• Expectations for marketers in 2024
• Factors most likely to impact marketing planning and spend
• Where to invest for the highest value and ROI


…and so much more.

Download the full report here for a glimpse into the psyche of today’s CMO, and a peek at what the future holds.

Download the Study


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