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Taylor Swift's ‘Football Effect’ Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows
Taylor Swift’s ‘Football Effect’ Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows Zeta Global’s analysis of 245M+ consumers reveals waning consumer interest in the game while love for commercials soars NEW YORK—Feb. 6, 2025— Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, released findings…
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January’s Zeta Economic Index (ZEI) Shows US Economy Holding Steady Heading into 2025
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI Marketing Cloud, today released the Zeta Economic Index (ZEI) for January 2025. Powered by Zeta's proprietary Generative AI technology and real-time consumer behavior from over 245 million US consumers, the ZEI provides an unparalleled view of the strength and momentum of the US economy.
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I'm the CEO of a multibillion-dollar company. These 7 lessons have shaped my success.
I’m a serial entrepreneur who has founded seven companies starting with Sterling Cellular, Inc in 1993 and, most recently, the marketing technology company Zeta Global.
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Zeta Global Appoints Ed See as New Chief Growth Officer
Former McKinsey & Company Partner to Elevate Zeta’s AI Marketing Solutions for Modern CMOs NEW YORK—Jan. 23, 2025—Zeta Global (NYSE: ZETA), the AI marketing cloud, today announced the appointment of Ed See as Chief Growth Officer, effective Monday,…
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Zeta Global Launches “Achieve the Impossible” Brand Campaign to Redefine AI-Powered Marketing
Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK—Jan. 22, 2025— Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign…
