Insights

Retail Report: The Fastest Way to Lose Consumers What makes customers stay—and what drives them away? This report, brought to you by Retail Week and Zeta Global, uncovers insights from 1,000 shoppers on their preferences, concerns, and behaviours. Discover how to use AI, personalisation, and data responsibly to build trust and loyalty. In this report…

About this video Travel is experiencing a significant comeback, with consumers booking trips more confidently than ever. Steph D’Sa, VP of Strategic Consulting at Zeta, discusses the top trends in travel for 2025, and tips for travel and hospitality marketers to…

Publicis Groupe is a global leader in marketing, communications and digital transformation, recognised for its innovative approach and extensive network of end-to-end services. With a presence in more than 100 countries, it brings together more than…

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior Tourism Ireland is an organisation responsible for promoting the island of Ireland as a top holiday destination. It was established under the 1998 Belfast Agreement and works to increase tourism and support Northern Ireland’s potential. With…

Simon Property Group Trades Legacy Tech for Zeta’s Modern Architecture Simon Property Group is an American real estate investment trust (REIT) specialising in shopping centres, outlet centres, and community lifestyle hubs. Headquartered in Indianapolis, Indiana, it is the largest shopping centre owner in the United States. Beyond…