MillerKnoll Orchestrates Personalised Customer Journeys at Scale Using Zeta
MillerKnoll owns more than 19 brands, including Herman Miller, Design Within Reach, and HAY. With a presence in over 100 countries, the company operates a global network of dealers, 64 showrooms, and more than 50 retail locations.
About this video
Chessia McBride, Director of Customer Acquisition, Retention, and Engagement at MillerKnoll faced challenges in customer personalisation and journey orchestration. To address these issues, Zeta was selected as the winner in the RFP process, aiming to consolidate email service providers. With customers demanding higher levels of personalisation, Zeta provides actionable insights and enables personalised customer journeys at scale. The innovative product development team at Zeta plays a crucial role in this transformation.
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