Success Story
Vorwerk is an international group specialising in premium household appliances. The Thermomix and the Kobold are their top products and the group is a pioneer in home meeting sales in France.
INCREASE LEAD VOLUME GENERATED FROM THE SITE
Thanks to the implementation of Zeta's solution on the website Vorwerk.com, Thermomix®, the French leader in kitchen robots, was able to benefit from real-time AI scoring of the website's customers. Zeta scoring is based on a unique RFM-based Artificial Intelligence that analyses over 40 analytical factors. It identifies the interests and measures the level of engagement of all visitors in order to segment the audience.This data is then used to send a pop-in message to the most engaged prospects who have not yet requested information, offering them the opportunity to discover the Thermomix robot in a cooking workshop with a specialist.
SYNCHRONISE MESSAGING WITH BRAND HIGHLIGHTS
Depending on Thermomix® highlights offers, Zeta suggests to customise messages and visuals of pop-in interaction to adapt to the communication required by Vorwerk. The implementation of Zeta's solution has helped to increase the number of qualified leads from the current traffic.
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“Zeta’s scoring and support has enabled us to increase the number of qualified leads. Zeta’s AI allows us to identify the interests of site visitors in order to segment our audience and optimise our results.”
- Diane Homehr
Acquisition & Ecommerce Manager, Vorwerk.com
