Zeta Marketing Platform: Overview

The Zeta Marketing Platform (ZMP) makes sophisticated marketing simple. How? By unifying identity, intelligence, and omnichannel activation into a single platform powered by one of the industry’s largest proprietary databases.

With ZMP you can make accurate, well-informed marketing decisions faster than your customers and prospects are making purchase decisions. Know when and where the best opportunities exist, and act on them in real time with individualised experiences on the fly.