Redefining Success With Customer Obsession
About This Video
Customer obsession is a well-known, but sometimes overused phrase. To be successful, customer obsession needs to be the bedrock of business and marketing team cultures, and consistently reinforced with the right strategies and goals. Learn from some of today’s leading chief marketing officers on how they approach data-driven individualisation, marketing, and fostering a culture that encourages long-term customer relationships.
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To implement these strategies effectively, brands need the right technology and tools to support their personalisation efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.
