Forrester Total Economic Impact™ Study How Zeta Delivered 295% ROI

Organisations that consolidate fragmented marketing technology are seeing transformative results. 2025 research from Forrester Consulting and commissioned by Zeta Global examines the Total Economic Impact™ of the Zeta Marketing Platform, revealing $28.7 million in overall benefits over three years. 

The study analysed organisations that replaced legacy ESPs, CDPs, and DSPs with Zeta's integrated solution. The financial impact was substantial: a composite organisation based on interviewed customers achieved 6x return on ad spend, 50% faster campaign creation, and over $3 million saved each year from tech stack consolidation. 

Download the Forrester study now to discover: 

• The full financial analysis, from implementation fees to platform investment.

• Risk-adjusted projections showing payback within six months.

• Interviews with marketing leaders at organisations across food, financial services, travel, and retail.

• Advantages beyond the numbers, including improved customer experiences, strategic insights, and compliance confidence.