Success Story
As the leading city centre retailer and a key player in the daily lives of urban consumers for the past 90 years, Monoprix has been making everyday life more attractive. Through its shop network and its digital ecosystem, Monoprix offers the best in groceries as well as an exclusive range of clothing, lifestyle and beauty products in the city centre. In 2019, Monoprix Plus is launching a new door-to-door shopping service with over 36,000 references.
USE OF PROGRAMMATIC IN THEIR ACQUISITION AND NURTURING STRATEGY
Thanks to advanced multi-channel management, Zeta has perfectly integrated programmatic into Monoprix's acquisition strategy for its various universes.
TARGETING, SEGMENTATION AND PERSONALISATION
Zeta DSP uses the most advanced targeting technologies on the market in addition to a unique scoring solution and property data. Artificial intelligence (RFM + 40 analytical factors) scores and segments the website audience in real time. This allows us to identify the engagement and interests of each visitor in order to feed retargeting and lookalike modelling for increased efficiency and ROAS control.
TO MATCH MESSAGES AND OFFERS
In partnership with Zeta, Monoprix organises all of its programmatic campaigns on a single platform (Display, Video, DOOH) on a day-to-day basis, with real-time reporting and a dedicated team. The results: highly qualified leads and personalised communication with its customers.
“
