COOKIELESS CAPABILITIES
Is your brand ready to thrive in a third party Cookieless world, whilst still delivering personalised and measured marketing experiences to your customers and prospects?
About Zeta's Cookieless Capabilities
Zeta’s Identity Graph empowers brands to navigate the evolving digital landscape with confidence.
Leveraging the key identifiers available in your market, our owned networks of first party authentication and advanced probabilistic matching techniques; we enable precise digital addressability, at scale, in a privacy-compliant manner, ensuring your marketing transitions seamlessly, and continues to excel in a post-cookie era.
Maximising Addressability
Zeta’s consented and privacy compliant identity offering combines the one-on-one addressability of market leading cookieless identity providers with the incremental reach of the cohort-based Google Privacy Sandbox into a unified solution.
Proprietary Network
Zeta’s proprietary owned and operated network of over 1 million websites provides the foundation of our consented and authoritative graph, which integrates multiple PII, such as email, postal and phone and connects them with digital identifiers, including the major cookieless ids.
Global Identity Tag
Zeta’s easy-to-deploy Global Identity tag features on-site and server-side operation, integration with top-tier identity partners and the Google Privacy Sandbox APIs; which enables you to maximise the value of your authenticated user data and scale your retargeting reach and measurement all with a straightforward implementation.
Benefits
Why The ZMP
Our solution is designed to be neutral, future-proof, adaptable, compatible with best-in-class cookie alternatives and ready to incorporate new identifiers as they emerge.
Combining the strength of Zeta’s universe with the incremental reach of leading identity providers and the Google Privacy Sandbox into a single and simple integration for brands.
Want To See Zeta In Action?