Simon Property Group Trades Legacy Tech for Zeta's Modern Architecture

Simon Property Group is an American real estate investment trust (REIT) specialising in shopping centres, outlet centres, and community lifestyle hubs. Headquartered in Indianapolis, Indiana, it is the largest shopping centre owner in the United States. Beyond its extensive real estate portfolio, Simon Property Group owns prominent retail brands, including Eddie Bauer, Forever 21, Aeropostale, Lucky Brand, and several others.

About this video

Patrick Flanagan, Senior Vice President of Digital Operations Strategy at Simon Property Group, discusses the challenges they faced with previous technology solutions that failed to deliver on promises. He highlights the benefits of Zeta’s email and mobile solutions, which offer advanced segmentation, reporting, and AI features. Zeta’s technology is noted for its responsiveness to user feedback, ensuring that product teams effectively address user needs.