Overview of the Zeta Marketing Platform

About this video

Customers expect a relevant and consistent experience from their favourite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences. The platform leverages AI for automation and optimisation to improve the bottom line within constraints of time, budget, and resources. It organises and augments data sources, empowers marketers to uncover insights, and executes omnichannel campaigns. The UI is designed to align with the marketer’s workflow, individualising messaging with intelligent recommendations and creative outputs. Additionally, the platform extends to connect the customer experience across more locations, leveraging existing technology investments and emphasising ROI as the most important aspect.