The Business of Sports: The Intersection of Innovation and Digitalization 

About this video

In an era of rapid technological advancements and shirting consumer expectations, the sports industry is undergoing a profound transformation. This panel will dive into the emerging trends and digital innovations that are reshaping the landscape of sports — from data-driven decision-making and fan engagement to the integration of AI and blockchain in sports operations. Attendees will learn how digital transformation is enhancing fan experiences and driving the future of sports.