Back to Basics: The Blueprint for Email Innovation

Conceptually, focusing on the basics doesn’t seem like it would be the path to innovation. But when it comes to email marketing, many brands still struggle with the fundamentals. If you want to be able to leverage what’s new and what’s next, it’s important to have a solid foundation to build on. Thus, getting back to the basics now while there’s still time.

This brief provides practical guidance, including:

• Managing permissions and sources most effectively
  Recognising the right balance when it comes to personalisation
• Understanding real relevance and the value exchange
• Implementing creative best practices without being “over-creative”
• Determining success based on the total customer experience
  
  

Now is a great time to assess your maturity against the basics and validate your path to innovation. This brief will help you get started.

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